The Enchanté Edition / 02

Mitch Ludwig

An Americana Photoshoot Ok so my latest travels took me to the Hamptons (I know I know it's hard saying that without sounding very sexy haha but yes it's beautiful out there) to shoot our Americana Summer collection. "Fun fact, they actually used to race out there." Bridgehampton was a proper circuit back in the 50s, a stretch of Montauk Highway that turned into a race track and helped shape American racing. That's what pulled us in, plus the summer car culture out there is still alive and well. Felt like the right backdrop. It's kinda funny, I was shitting...

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The Month of May.

Mitch Ludwig

The Month of May. Since stepping away from the driver's seat, I've enjoyed spending a lot more time in the Enchanté seat. Yep, I have a seat at the office. Most would think that's a weird jump, going from a 200mph cockpit to a static office chair. But honestly? I'm loving the change of pace and getting to dive deeper into the brand we built out of a racing career, but is now outliving mine. It's also a way to stay close to motorsport, just from a very different angle. “We've been working on a lot for the Month of...

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